Verano

Roles: Digital and Motion Design

Verano is a leading company in the cannabis industry. As the designer on the growth team, I create campaign and launch materials across O&O channels and paid media, translating brand identities into designs built to support customer acquisition and retention.

My work spans CPG launches, seasonal promotional campaigns, paid social, landing pages and retail marketing, with an emphasis on developing and testing new concepts to understand what resonates with consumers and drives performance.